These Terms & Conditions apply to your use of byalterra.com and the Alterra BI platform. By using the website or platform, you agree to them. If you use the platform for a business, you confirm that you are authorized to accept these terms for that business.
1. About us
Alterra and Alterra BI are operated by Maharat Al Holol Co. (“Alterra”, “we”, “us”), Unified No. 7016605029, 3875 Al Abbas Ibn Al Ahnaf, Al Amir Fawaz Ash Shamaly District, Unit 746, [City and postal code to confirm], Kingdom of Saudi Arabia.
2. Definitions
- Platform: the Alterra BI software service, including dashboards, scoring, alerts, notifications, reports, event snapshots and the “Ask your data” feature.
- Customer: the business that subscribes to the Platform.
- Authorized Users: people the Customer allows to use the Platform.
- Customer Data: data the Customer provides or that the Platform generates from the Customer’s camera feeds, including event data and snapshots.
- Order: a quotation, order form or other written agreement setting out the Customer’s plan, fees and any special terms.
3. Using the website
You may use the website for lawful purposes only. Product interfaces, scores, events, examples and answers shown on the website are illustrative and do not represent actual performance or customer results.
4. Accounts and access
The Customer is responsible for its Authorized Users, for keeping login details confidential, and for all activity under its account. Tell us immediately at bi@byalterra.com if you suspect unauthorized access.
5. Trials, subscriptions and fees
- Trial. A 7-day trial may be offered at our discretion and on approval.
- Plans. Subscriptions are available monthly, quarterly or yearly, as set out in the Order.
- Billing. Fees are billed in advance for each billing period. Prices exclude VAT, which is added at the applicable rate.
- Onboarding and installation. A one-time onboarding and installation fee applies per location, as shown on our pricing page or in the Order.
- Launch offers. Any launch offer applies as described on our website when the Order is placed, including its discount, duration, number of places and end date. Offer discounts apply only for the stated period, after which the regular price applies.
- Late payment. If fees are overdue, we may suspend access after giving written notice [notice period to confirm].
- Cancellations and refunds are covered by our Refund & Cancellation Policy.
6. Customer responsibilities
The Customer is responsible for its cameras and its use of the Platform, including:
- operating cameras lawfully and having the right to connect them to the Platform;
- displaying clear notices where cameras are in use and informing staff how monitoring is used;
- not placing cameras in areas where monitoring is prohibited;
- configuring standards that are lawful, fair and relevant to its operations; and
- complying with the Personal Data Protection Law and other applicable laws.
7. Acceptable use
The Customer must not use the Platform to:
- monitor people unlawfully or in a way that breaches their privacy;
- make decisions about individuals that are discriminatory or unlawful;
- attempt to reverse engineer, copy or resell the Platform; or
- interfere with the Platform’s security or availability.
8. AI outputs
Scores, detections, recommendations and conversational answers are generated by AI from camera feeds and other data. They can be incomplete or inaccurate, and they depend on configured standards, camera placement and visibility. The Customer should review outputs before acting on them, especially before taking any action that affects an individual. The Platform supports management decisions and does not replace inspections or obligations required by law.
9. Customer Data and privacy
- The Customer owns its Customer Data. We process it to provide the Platform, as described in our Privacy Policy and any data processing terms in the Order.
- Video is never recorded or stored. Snapshots of flagged events are kept for 90 days, then deleted automatically.
- Customer Data is hosted in the Kingdom of Saudi Arabia.
10. Intellectual property
We own the Platform, the website, the Alterra name and logo, and all related intellectual property. The Customer receives a non-exclusive, non-transferable right to use the Platform during its subscription. Feedback you give us may be used to improve our services without obligation to you.
11. Confidentiality
Each party will keep the other’s confidential information confidential and use it only to perform under these terms, except where disclosure is required by law.
12. Availability and support
We work to keep the Platform available and secure, but we do not guarantee uninterrupted operation. Planned maintenance will be announced in advance where possible. Any service levels apply only if set out in the Order.
13. Warranties
Except as expressly stated in these terms or an Order, the Platform is provided “as is” and “as available”, to the extent permitted by law.
14. Limitation of liability
To the extent permitted by law, neither party is liable for indirect or consequential losses, or for loss of profit, revenue or data. Our total liability in any 12-month period is limited to the fees paid by the Customer in the 12 months before the event giving rise to the claim. Nothing in these terms limits liability that cannot be limited under Saudi law.
15. Indemnity
The Customer will compensate Alterra for claims arising from its unlawful use of cameras or the Platform, or from a breach of section 6 or 7.
16. Suspension and termination
Either party may end a subscription with 30 days’ written notice, as set out in the Refund & Cancellation Policy. We may suspend or end access immediately if the Customer seriously breaches these terms or uses the Platform unlawfully. On termination, the right to use the Platform ends, and Customer Data is handled as described in the Privacy Policy and the Order.
17. Governing law and disputes
These terms are governed by the laws of the Kingdom of Saudi Arabia. The parties will first try to resolve any dispute amicably. If that fails, the competent courts in Riyadh have jurisdiction.
18. Language
These terms are published in Arabic and English. If there is any conflict between the two, the Arabic version prevails.
19. Changes
We may update these terms. We will post the new version on this page with a new date and tell customers about significant changes at least 30 days in advance.
20. Contact
Maharat Al Holol Co. · bi@byalterra.com · +966 56 465 8658